Increased employee advocacy by 92%, streamlined 50+ social media pages, and developed numerous training materials.
As Argano’s Social Media Specialist, I led the execution of digital marketing strategies to enhance brand visibility and engagement across various social media platforms. I managed the company's Sprout Social account, ensuring content consistency with the brand's voice, and collaborated with marketing leadership to create the company’s first official brand guidelines. I also conducted workshops to empower employees in leveraging social media best practices. Additionally, I organized meetings to align social teams on performance metrics and future content strategies, developed analytical reports to optimize campaign results, and directed live-stream events to boost brand visibility.
2+ years of measurable success
Video Samples
Social Media Guidelines
This video was created to empower individuals with their online social media presence, specifically LinkedIn. It includes best practices, tips for optimizing your profile, and how to craft social media posts.
Weekly Wrap-Up
I had the honor of being a guest host on Argano’s weekly wrap-up series 5 Days 100 Seconds where I was able to promote our new employee advocacy program, Argano Insiders.